The company can use the Internet to создать опрос – paid or unpaid one. Paid research is done on unique websites for a charge to members. Typically, the questionnaire is constructed in such a way that non-target users are eliminated right away.
Types of paid studies
A large audience and quick results are the primary advantages of paid research. It is not difficult to conduct paid surveys online, even though some members of a company’s customer base may be reluctant to participate in large surveys.
However, a major drawback of this strategy is that services gather audiences with minimal effort. This indicates that high-security businesses should steer clear of paid websites. Additionally, polls are categorized into several groups based on five criteria:
- Type of user. Mass or concentrated. The first involves individuals from various segments. Second, they are experts who possess specific experience in addition to theoretical and practical knowledge.
- A number of clients. Surveys for individuals or groups.
- Lead technique. For surveys, marketers frequently employ tests, questionnaires, and combinations of these forms on the Internet.
- Filters for getting respondents’ information. Email, social media, chatbots, YouTube blogs, banners, and pop-ups are all used to conduct surveys.
- Goals. For instance, evaluating brand awareness, testing a hypothesis, and gathering primary data.
Why are online surveys better than traditional ones?
Researching the target audience at various points along the sales funnel is made simpler by online surveys. There are four advantages to this strategy:
- Attracting a large audience irrespective of location.
- The traditional interview, on the other hand, takes longer to organize and process.
- The elimination of interviewers and the rental of the premises reduced the study’s costs.
- Automation of the process. The services calculate the results for you, so you don’t have to.
Additionally, the company is able to quickly modify research tools in response to received data.
