Mudra Institute of Communication, ahmedabad , famously known as MICA is proably the best institution for communication in India. The institute was established in the year 1991. It is an autonomous institution and it is run by a non- profit oriented motive. MICA is one of its first kind in India to provide full time residential education completely dedicated to the marketing communication or the advertising agency. Innovative minds having a bent towards advertisements considers MICA to be the haven for fulfilling their dreams.
The institute provide world class education to the students and help them learn to meet the challenges of communication world in professional ways. The institute offers a number of courses. Post Graduate Diploma in Management(Communications), it is a two year full time course. The candidates willing to apply for the course should have a minimum three years of graduation with at least 50% marks.
The candidates should take the CAT or GMAT . On the basis of the CAT or GMAT scores , the candidates should be shortlisted for MICAT conducted by MICA. On the basis of the MICAT results, the candidates are called in for group exercises and personal interview. Post Graduate Certificate Programme, this is focused on retail communication. This is a course dedicated to the retail need. The selection procedure is all the same as the above. Crafting Communication, it is a certificate course of a duration of six months. It is helpful for the people who are aspiring for directing television commercials or want to become art directors or copywriters. A bachelor’s degree is required for the aspirants.
The candidates need not take the CAT to qualify for this course. Generally candidates with creative and innovative minds get an edge for this course. This provides a specialization in crafting copywriting or in art direction. One more course offered by the institute is in Visual Merchandising in Retail.
